Preserving company culture while scaling: Lessons from growing a fintech from 20 to 100+ employees
Bendada.com | Daniel Adeyemi - Mar 24, 2025

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- Kora scaled from less than 20 to nearly 150 employees, presenting challenges in maintaining company culture.
- The importance of defining core values early to guide decisions and team dynamics.
- Managers at Kora are encouraged to lead by example to model the desired culture.
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The insights presented in this text highlight the necessity of a proactive approach to culture management, especially in fast-growing companies. As organizations scale, it becomes increasingly vital to embed cultural values into every aspect of the business, ensuring that they are not merely aspirational but actively practiced. This approach not only retains the essence of the company but also enhances employee engagement and satisfaction, ultimately contributing to long-term success.
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