"You cannot have great marketing if the founder doesn't understand marketing." — Princewill Akuma, Marketing Manager, emerchantpay
- Princewill Akuma transitioned from DJing to digital marketing.
- He conducted a skills audit and upskilled through online courses.
- Akuma grew Cool FM's social media presence into a revenue-generating arm.
Princewill Akuma's journey illustrates the power of adaptability and continuous learning in today's fast-paced job market. His insights on integrating marketing with product development are particularly relevant for startups aiming for sustainable growth. Further discussion could explore how digital marketing strategies can be tailored to different industries and demographics.
