Tanzania’s NALA enters Kenya with Equity Bank, Pesalink partnership
- NALA has expanded into Kenya through a partnership with Equity Bank and Pesalink.
- The partnership allows for real-time fund transfers to mobile wallets or bank accounts.
- Kenya's remittance inflows rose 18% in 2024, reaching a record $4.94 billion.
NALA's strategic partnership with Equity Bank and Pesalink is a significant move that could reshape the remittance landscape in Kenya. By leveraging local infrastructure, NALA not only accelerates its market entry but also positions itself to challenge established players. However, its long-term success will depend on effectively managing competition and delivering value to customers.
