MultiChoice raises DStv and GOtv prices again in Kenya
- MultiChoice Kenya raised prices for DStv and GOtv packages starting August 1, 2025.
- This marks the sixth price hike since March 2022.
- DStv Premium will now cost KES 11,700 ($90.55), up from KES 11,000 ($85.14).
The continuous price hikes by MultiChoice reflect a troubling trend in the media industry, where companies are struggling to maintain profitability amidst rising costs and changing consumer preferences. While the move to lower streaming prices may attract some younger viewers, it raises concerns about the long-term sustainability of their business model, especially if traditional TV continues to lose subscribers.
