Merchants of Record can unlock $125 billion for African startups— Startbutton report says
- African startups stand to gain $125.55 billion by adopting Merchant of Record solutions.
- MoR platforms can reduce market entry times from 6-12 months to as little as 24 hours.
- Payment success rates can improve from 25-40% with traditional processors to as high as 90% with MoR.
The adoption of Merchant of Record solutions represents a significant opportunity for African startups to overcome barriers to market entry and enhance their operational efficiency. This shift could transform the digital commerce landscape in Africa, making it imperative for businesses to consider integrating such solutions into their strategies.
