Paga enters US market, seeking a piece of the $21 billion Nigerian remittance pie
- Paga Group has expanded its operations to the United States.
- The company is targeting the Nigerian-American community, which exceeds 3 million people.
- Paga aims to tap into the estimated $21 billion in remittances sent to Nigeria this year.
Paga's strategic expansion into the U.S. market reflects a significant opportunity for growth within the African diaspora. By focusing on a comprehensive banking approach rather than merely facilitating remittances, Paga could potentially reshape the financial landscape for Africans abroad. However, the competitive nature of the fintech sector means that success will depend on their ability to differentiate themselves and effectively meet the needs of their target audience.
