“Go Viral or Go Home”: Inside the agency that turned influence into industry
- Dayo Adedeji reached out to Adefolaju Amoo, CEO of GridCode, via DM, offering free advice that led to Dynasty Africa's first client.
- Dynasty Africa has successfully guided nearly 100 brands, including TikTok and inDrive, through impactful marketing campaigns.
- A partnership with inDrive propelled the ride-hailing app from fourth place to a major player in Nigeria's market.
Dynasty Africa's journey illustrates the power of authentic engagement and cultural understanding in marketing. Their success highlights the need for brands to adapt to local contexts rather than imposing foreign strategies, suggesting that future marketing efforts should prioritize genuine connections over traditional metrics.
