Nigeria’s creator economy is valued at $31.2M, a new public-private report reveals
- Nigerian artists received over ₦58 billion from Spotify in 2024, a 146% increase from 2023.
- Nigerian content on YouTube garnered over 20 billion annual views in 2024, contributing over $10 million in AdSense revenue.
- Nollywood achieved a ₦11.5 billion box office gross in 2024, a 60% increase from the previous year.
The Nigerian Creator Economy Report 2025 is a pivotal document that not only showcases the impressive growth of the creator economy in Nigeria but also highlights the urgent need for addressing the monetisation gap faced by many creators. Stakeholders must collaborate to develop sustainable income models and protect intellectual property rights to ensure the long-term success of this vibrant sector.
