Exclusive: IROKOtv’s user numbers show Africa’s oldest streamer is behind competition
- IROKOtv had a 76% decline in active users, falling from 192,174 to 46,000 by the end of 2022.
- The company blamed a slowdown in shipping new content and issues with its app for the decline in users.
- IROKOtv is now staking its future on the international market, particularly the African diaspora, to drive growth.
The decline in active users and the challenges faced by IROKOtv, such as the slowdown in content delivery and app issues, indicate significant issues within the company. The decision to focus on the international market may be a necessary move, but it remains to be seen if it will be enough to revive the business. The lack of communication and coordination between teams is also a concerning factor that needs to be addressed.
