M-PESA Sokoni Caravan Rolls into Nairobi
- The M-PESA Sokoni Caravan has entered the Nairobi Region, marking the final leg of its nationwide tour.
- The tour began in June and has engaged customers across various regions, including Coast, Rift Valley, and Mt. Kenya.
- Exciting prizes such as shopping vouchers, electronics, and cash rewards will be offered through the game show 'M-PESA or the Box.'
The M-PESA Sokoni Caravan represents a significant initiative by Safaricom to engage with its customer base while promoting financial literacy and empowerment. However, the long-term impact of such initiatives on customer loyalty and business growth should be evaluated to ensure sustained benefits for both the company and its users.
