Safaricom explores satellite partnerships amid rising Starlink pressure
- Safaricom is exploring partnerships with satellite internet providers to expand broadband access.
- CEO Peter Ndegwa emphasized the potential growth in the broadband business during the company's earnings call.
- Starlink has formed a partnership with Airtel Africa to target rural markets in Kenya.
The exploration of partnerships with satellite providers by Safaricom reflects a strategic response to increasing competition in the broadband market. However, the regulatory challenges posed by the Communications Authority could impact the feasibility and profitability of such partnerships. It would be beneficial for Safaricom to clearly define its strategy to maintain its market position while navigating these challenges.
