What Nigerians are buying as smartphone prices rise in Africa
- Africa's smartphone market grew by 6% year-on-year in Q1 2025, with 19.4 million units shipped.
- Nigeria recorded a 7% decline in smartphone shipments due to economic challenges and currency instability.
- Egypt emerged as Africa's fastest-growing smartphone market with a 34% increase in shipments.
The contrasting performances of Nigeria and other African nations in the smartphone market highlight the importance of addressing local economic challenges. While Nigeria's market fundamentals remain strong, the focus should be on enhancing consumer purchasing power and expanding financing options to sustain growth. The success of local manufacturing in Egypt serves as a potential model for Nigeria to explore.
