Safaricom cuts business fibre prices by 25% as Starlink loses Kenyan users
- Safaricom reduced the cost of new business fibre connections by 25% for two months.
- The entry-level 15 Mbps plan now costs KES 2,249 ($17.44), down from KES 2,999.
- The top-tier 100 Mbps package is now priced at KES 4,724 ($36.62), reduced from KES 6,299.
Safaricom's strategic price reduction is a smart move to consolidate its market position amidst increasing competition from satellite internet providers like Starlink. However, the long-term sustainability of this approach will depend on how effectively they can retain customers and adapt to changing market dynamics.
